2013/05/14
Verbatim Launches First Commercially Available VxRGB LED Product 

Verbatim announces the commercial release of Vivid Vision™, a directional LED lamp using VxRGB® technology developed by Verbatim’s parent company, Mitsubishi Chemical Corporation.
led professional.
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c: http://www.led-professional.com/products/led-lamps/verbatim-launches-first-commercially-available-vxrgb-led-product-in-australia-and-new-zealand
Vivid Vision ensures that colours and fine details of objects are rendered accurately through a unique combination of red, green and blue phosphors applied to a violet, rather than blue, LED die. This type of LED lighting is particularly effective in spaces where small differences in colour hues, tints and textures can have a significant impact.

Now available, Vivid Vision is an MR16 VxRGB LED lamp designed to meet specific requirements in professional applications such as prestigious hospitality venues, sophisticated retail outlets and museums where high contrast lighting enhances the unique features of artworks.

“Based on the technology and knowledge of our parent company Mitsubishi Chemical Corporation, Vivid Vision LED lamps use a unique phosphor mix to ensure that the colours in certain lighting applications appear as they should,” comments Paul Johnson, Vice President, Verbatim Asia Pacific.

“The CRI is not the measurement that is relevant for this type of specialist product. It is all down to customer needs in utilising the unique characteristics of the light in making objects appear more vivid with high perception fidelity," said Mr Johnson.

The MR16 LED lamp is a retrofit replacement for typically 20W low voltage halogen reflector lamps. Rated at 6.5W (equivalent to 20W incandescent lamps), it produces 180 lumens output over a 35° beam angle, with a colour temperature of 2900K and a CRI of 85.

“We plan to expand our product portfolio based on VxRGB technology in the future. This technology offers us greater freedom in creating products with a dedicated light output that fits according to special applications and customer needs,” explains Paul Johnson.

(VxRGB and Vivid Vision are trademarks of Verbatim’s parent company Mitsubishi Chemical Corporation.)
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Verbatim's VxRGB technology generates vibrant saturatet and nautural colors (left), which is, for instance, relevant for restaurant lights, but also many other applications
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About Verbatim:
Verbatim is a leading global company in data storage and LED lighting with a broad product portfolio spanning consumer and professional applications. Verbatim has been shaping the development of data storage devices since 1969 and is the world’s No 1 supplier of optical media (Blu-ray, DVD and CD). The company also markets flash memory, external hard drive storage solutions and a wide range of computer accessories.
In addition, the company is an innovator in fast-growing LED and OLED lighting, developing products that offer low power consumption, long life and a better lighting experience. It is also an emerging supplier of water filtration systems; its Cleansui brand is Japan’s favourite water filter.
Verbatim is a subsidiary of Mitsubishi Kagaku Media owned by Mitsubishi Chemical Corporation, one of the world’s largest chemical companies, which invests heavily in R&D across many diverse sectors. The company’s operating principles are founded on helping people to live in a healthy, comfortable and sustainable way. Verbatim’s regional organisations are EMEA, APAC and Americas, with offices in most countries in the world.
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